This is written by Lester Lewis Business Coach.

What do customers need?

• To feel welcome
• To feel comfortable
• To feel important; and
• To be understood

Winning and keeping customers depends on rewarding people for being customers.  The rewarded customer buys, multiplies and comes back.   The more customer feel rewarded, the greater the odds that they will continue to be your customer.  In today’s service oriented economy, excellent customer service is more than a competitive weapon – it’s a survival skill.  So, how can we define Customer Service?  There are probably hundreds of definitions, but the one I like the most is:

• “Those things we do and say that make a customer feel welcome and valued”

What can we do to improve the customer service that we provide for our customers?

• I believe that the first step, is to think like a customer – there is an old Navajo Indian saying -“walk a mile in my moccasins”;
• the second step is to show a positive attitude;
• the third step is to take the phrase – “”Are you right?”out of the conversation,
• and the fourth and fifth steps – IDENTIFY CUSTOMER NEEDS, and  MEET THEIR NEEDS