What is it?

This article explains the steps that need to be taken when launching a new in store promotion.

Who performs this task?

Store Managers need to make sure their cafe is ready for launch date. Each location manager will receive a deputy post telling them what their specific jobs are for the launch. However, it is important that managers take responsibility to make sure everything is ready in time for launching in their store.

When do we perform this task?

We launch these every 3 months of the year to all Alowishus locations. Specific tasks will need to be completed at certain times. These times have been included below next to each task instruction.

Login details or access codes

You will need access to Canva, Lightspeed, LOKE, Facebook Page & Instagram. If you are responsible for performing the tasks that need these log ins you will already have them.

How We Do It?

Printing:

1.  Run Sheets: Print one for each store from the ‘Alowishus Promo Runsheets’ folder in Canva. Laminate the run sheet and put into the cafe where promotion will be prepped.
2.  A3 Posters: Print from the ‘Alowishus Promo Posters‘ folder in Canva. These go into the A3 frames on the cafe walls.
3. Table Talkers: All promotional table talkers are printed in bulk once a year from Vista Print. Ask the appropriate person if your cafe already has these on hand.

Social Media: 

1. Schedule Facebook Posts: The promotional facebook posts are located in the ‘Social media promo’ folder in Canva. Schedule a post on launch day, and once per week for the first month onto all Alowishus locations. Schedule these post using the Publishing Tools in Facebook.
2. Post Promotion onto Instagram:  Use the original image of the product. The original photos can be found in the ‘Social media promo’ folder in Canva . This can be scheduled at the same time as the Facebook posts using the Facebook publishing tool as well.** On launch day you will need to do a “NEW POST” post on the story using this image**     Use the social media posting criteria to assist you. http://ask.alowishus.com.au/knowledgebase/social-media-posting-criteria-and-ideas/
3. Send Out Good News Email:  
4. Create Promotional Card in the Alowishus App: This can be scheduled so could be created at the same time as the social media posts.  Instructions here:  http://ask.alowishus.com.au/knowledgebase/creating-app-cards-and-promotions/
5. Change Facebook Cover Photo: found in the ‘Alowishus promo facebook cover photo‘ folder in Canva. This will need to be changed the night before or morning of the launch date.
6. Update other Socials cover photos using this list of Alowishus Online sites (these ones have cover photos Facebook (Bundy/Mary) Google (Bundy/Mary/Uni) Tumblr (one only) Twitter (one only) http://ask.alowishus.com.au/knowledgebase/alowishus-online/ 
7. Push Notification on App

Store Operations:

1. Order stock: needed to make the promotion (this information is on the run sheet)
2. Prep Items: ready for launch date
3. Deputy Post: Each store manager will do this in the week leading up to the launch, to all staff informing them of the launch date & information needed.  Including: how to prep/store stock & order products moving forward, syncing the POS day off launch.
4. Create a POS product: This should be done the night before launch date. Don’t forget to add an image (be sure to sync Lightspeed & also the App if needed)