Social Media – Posting Criteria and Ideas

Social Media Apps used to make posting easy:
  • My Business (for posting to our Google pages) ask to be added as an admin
  • Instagram (you just need the page log on and you access it via your current app)
  • Facebook Page (you need to be added as an admin and use the ‘fb pages’ app, not your personal one)
  • Twitter, Tumblr and Pinterest are all automatically posted to from other social sites (no management needed here)
How to add our logo to a photo in Canva: (watch video or read instructions below the video)

 

  • Canva (download the app onto your device) Log into it with: [email protected] password is Canva4176!
  • Instructions to add logos to your photos
  • Step 1:  Create a New Design, select “Instagram Post”
  • Choose Blank
  • Click the Plus sign to add your photo from your library (choose images)
  • Select Image and scale it to size to fill the space
  • Click the Plus sign again to add your logo
  • Click images again
  • Select ‘uploads’ from the dropdown menu
  • Scroll down until you find your logo (black or white are available), then click on it and it will overlay on photo
  • Resize and choose an appropriate position for it, either in one of the 4 corners or centred at the very top or very bottom of the photo in a clear space
  • Click Done and then Download and then you will find the image in your photo library
Posting to Instagram Main Page: (watch video or read instructions below the video)

 

  • Open Instagram on your device
  • Click home button and then click on the camera icon in top left hand corner
  • Select photo gallery on bottom left hand corner
  • Click on the image you have just created
  • Swipe across image 4 times to change filter to MELBOURNE
  • Then click download and then X out of the story
  • Now you are back at the main page and click the + located at the bottom of the screen directly in the middle
  • Select the new edited photo, then select NEXT and then select NEXT again
  • Write your caption, press ok, tag anyone or any business related to the post – then SHARE
  • Once post is completed, go into comments and add standard hashtags (you may wish to save these in your notes so you can simply copy and paste.
  • HASHTAGS required on all BUNDABERG posts are:  #alowishus #bundaberg #lovebundy #itsagoodday #local #cafe #visitbundaberg #southerngreatbarrierreef #queensland #thisisqueensland #instacafe #igdaily #tastebundaberg #cafeculture
  • HASHTAGS required on all MARYBOROUGH posts are:  #alowishus #itsagoodday #local #cafe #queensland #thisisqueensland #instacafe #igdaily #heritagecity #frasercoast #maryborough #frasercoast_eats #frasercoast_foodies #cafeculture
  • OTHER HASHTAGS would include the business you are posting about and whatever is appropriate to the content you have posted
What Content Should I Create for Instagram Posts (to main page)
  • Team Photos (awards we’ve won, engagement or births, celebrations of certificate completion)
  • Quote – has to be every 7 posts
  • Menu Item – breakfast and lunch – grab n go
  • Cakes and Sweets
  • Gelato
  • Blended Drinks and MAR
  • Catering – packaging – environment
  • Anything new – products (house made or brought in) – competitions – in store promo –
  • Coffee (custom cups or keep cups, dine in or takeaway, coffee bean products, syrups etc, teas)
  • Shop Photo (internal or external) – or an Event Photo of Cart or Catering again
  • Something different – eg:  someone’s dog, celebrity photo, magazine feature of us, event we are sponsoring, special national days (eg coffee day, burger day, sandwich day) Australia Day, Valentines Day
What Content Should I create for Insta Stories
  • New Post Stories (see video on how to)
  • Anything and everything and all the above
  • Boomerangs – still photos – video – slow mo’s
  • Staff Birthdays, engagements, babies
  • Alowishus Weather posts
  • Outside of the cafe – surrounding businesses, buildings, parks and points of interest
  • Re-sharing customers photos (they need to look good)
  • Re-sharing other pages events that we have an interest in
  • Look through our highlights for inspiration

 

 

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