Cafe Smart Fundraiser

  • Created:
  • / Author: Alowishus
CafeSmart Annual Fundraiser
  • Cafesmart is generally on the first Friday in August
  • We register each location separately
  • We donate $1 from every Hot Beverage and Cupcake sold
Time Line
  • Mid June, CafeSmart reach out inviting us to register
  • Click on the link in the email and register each of the Alowishus Locations
  • CafeSmart send each location a pack
  • For Admin. – Upon receiving email confirmation of registration from CafeSmart, send an email to inform each location [email protected], [email protected]

“Hi Team,

Kindly look out for your CafeSmart Packs in the post. Put your POS material up as soon as it arrives. You will see a resources link in their email, feel free to print additional posters, etc. if you feel your store needs them.
Please start chatting to your customers about this event.
We will be putting our media releases closer to the date, along with Socials, App Card and emails.
Have your CafeSmart packs arrived yet? Kindly put up the Point of Sale Material on the first Monday of August, 4 August 2025.
@Bundaberg | Alowishus – A gentle reminder to book in the yellow cupcakes to be made.
Thank you.

”

  • Mid July, post to deputy to:
    • let team members know the date
    • remind them to dress in yellow and decorate the store in yellow on Cafe Smart Day
    • a brief description of what the day is about.
    • email [email protected] to book in yellow cupcakes to be made.

“Hey Team, mark your calendars! ️For info, CafeSmart 2025 is brewing. Marking its 15th year, CafeSmart’s 2025 campaign to tackle homelessness in Australia will take place from 2 to 8 August across the country.

This year, we’re turning things again in sunshine yellow! ???? yellow outfits, yellow decorations ☀️ On Friday, August 8th, our cafe will donate $1 for every coffee sold to help fight homelessness. ☕️

What is CafeSmart? It’s our annual coffee crusade! Alowishus has been part of this program for the past years. Together with other cafes, roasters, and coffee lovers nationwide, we raise awareness and funds for homelessness as countless cups are enjoyed for a good cause and make a real difference in our communities. This is yet another chance to be a social impact champion and help those in need. (there are prizes too for top fundraisers!)

Here’s how we can get involved:

???? Dress in yellow and decorate the cafe! Think yellow balloons, posters, stickers, streamers, etc.
???? Bake some yummy treats! Yellow cupcakes with smiley faces, yes?
???? Spread the word! Tell your customers about CafeSmart and encourage them to donate or grab a coffee on August 8th.

We can’t wait to see the cafe transformations. Let’s show the power of coffee and community for a great cause.”

 

  • 3rd week in July email Store Managers to confirm they have received their packs and let them to know to put up their Point of Sale Material on the first Monday of August
  • 3rd week in July create and schedule Cafe Smart Posts to Facebook every day for 10 days prior to the event (Search cafesmart in Canva)
  • Start of August write and send out Media Release (Tracey has a list of media contacts in her email)
For More Information
After the Event
  • Post to social media letting people know how much we raised and thank them for being part of Cafe Smart Day
  • Payments are made by Direct Bank Transfer
  • StreetSmart Australia
  • NAB – BSB 083 004  Account # 17243 2803
  • Reference: Alowishus
  • Email [email protected] with the following:
    • Breakdown per store of total of coffees & cupcakes sold
    • Customer donations
    • Date of transfer
  • PAYMENTS SHOULD BE MADE NO LATER THAN 31ST AUGUST
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